Pay Per Click versus Search Engine Optimization - what should I do? More http://bit.ly/aqkBKw
Even Google is indicating that Pay Per Click (PPC) is becoming less effective. Research has shown that well over 80% of people will choose a result from the organic section. Immediately, you see that PPC might not be the best choice for getting traffic from the search engines. That said, it can take time, weeks to months, to get on the front page of the search engines using SEO and PPC can get you there immdeiately - at a cost. The bottom line is that you need to do your research and then d...
Online Marketing - SEO 101. Reminder! - Why is SEO important? More http://bit.ly/aqkBKw
Using a search engine such as Google, Yahoo, Bing, Ask etc is the most prevalent way for an internet user to find a website. It has been shown that about 80% of users will choose a listing from the organic search area; and even more importantly - over 90 % of users never go past the first page of search results! With these kind of statistics its easy to see why Search Engine Optimization is crucial for a business if they want to be successful online. Unfortunately, many sites are never optimi...
Online Marketing - SEO 101. Which search engines should I care about? More http://bit.ly/aqkBKw
The largest search engine is, not surprisingly, Google, who currently has approximately 65% of the N.American search engine traffic. Yahoo comes in second with about 25% share. So if you can get ranked with Google and Yahoo you have covered about 90% of the search traffic. Consider as well that if you get your site optimized for Google and Yahoo - you have probably done all you need to do to get ranked in Bing, Ask and the other search engines.
Seminar - Getting Started with your nuAlerts account Thursday, May 27, 2010 11:45 AM - 01:00 PM
In this lunchtime seminar we will look at changes going on in online marketing and the use of Social Media networks for business.
We will then review how to set up your NuAlerts account; post an event and post an alert. Capacity: 12 Location: Creatability Conference Room, 11501 Dublin Blvd. Ste 200, Dublin, California
Have you considered video? If not you should - its a powerful marketing tool. More http://bit.ly/aqkBKw
Whether you use it for online marketing or offline marketing video is a hugely powerful marketing tool you should be using. Hundreds of millions of videos are watched online each month; yours should be amongst them. People are 6 times more likely to watch a video than read a brochure. We can help with the whole process - from storyboard to final edit and video marketing. We are just completing a series of tutorial videos for nualerts - so keep watching for updates!
Hertlein Guitars' fund raiser for Dublin High's Music Dept. was Saturday and we were there to video it. Update coming!
The Music Without Boudary events series hit a high note on Saturday when Hertlein Guitars (Dublin) put on a fund raiser in support of Dublin High's Music Dept. Music was provided by The Travis Band; Points North, Terry Lauderdale and Hot For Teacher. If you missed it don't wworry - we were ther to video the event and wew ill be posting highlights very soon!. It was a great evening for a great cause.
Online Marketing - SEO 101- How do I select my Keywords? More http://bit.ly/aqkBKw
There are many tools available that can help you choose keywords. There are some that will even look at your current website / webpage and make suggestions. The first thing you need to do is create a list of your first ideas for keywords listed - these will almost certainly be broad, single word or 2 word keywords. Then think about the niche you are addressing and refine each one of your initial thoughts with more specific keywords. Once you have this list its time to hit the Google Keyword T...
Online Marketing - SEO 101- Do you have the right Keywords! More http://bit.ly/aqkBKw
Every page on your site should be unique; it should cover a specific topic or service. Consequently, the keywords you use for each page should be different. Take care when selecting your keywords. Don't use very general keywords, be specific e.g. instead of using a keyword such plumber - try making it more specific such as emergency plumber or make it local such as your-town plumbing service . It's difficult for many smaller businesse...
NuAlerts Training! Thursday, May 13, 2010 11:45 AM - 01:00 PM
Category: Community, Other, Added by: Paul Wakefield
Come and get training on how to get the best out of your NuAlerts account.
The training is free to any NuAlerts user and you are welcome to bring your laptop so you can make this a ‘hands-on’ experience.
You probably already know the importance of using the latest online tools including Twitter, Facebook, LinkedIn and many other social networks - well now you cam learn how to use the power of nuAlerts to leverage all o...
nuAlert Thursday, May 6, 2010 11:45 AM - 01:00 PM
Category: Community, Other, Added by: Paul Wakefield
Come and get training on how to get the best out of your NuAlerts account.
The training is free to any NuAlerts user and you are welcome to bring your laptop so you can make this a ‘hands-on’ experience.
You probably already know the importance of using the latest online tools including Twitter, Facebook, LinkedIn and many other social networks - well now you cam learn how to use the power of nuAlerts to leverage all o...
