How Malls Can Use Social Media, Text Messaging, Widget and New Media Marketing
To increase traffic and sales for mall tenants.
The recession has effected everyone, but the one business feeling an extraordinary economic crunch is malls. A recent Wall Street Journal article reported that malls are turning into ghost towns or worst closing their doors permanently. There was a 6.5% decline in same store sales according to real estate research firm Green Street Advisors. General Growth Properties, a company that owns over 200 malls in the United States, recently filed bankruptcy protection. Clearly the old marketing strategies and tactics are not working and it's time to evaluate fresh new options.
In fact, many mall tenants are looking for new ways to drum up business. Advertising and communication has rapidly moved from traditional print to online and text messaging. However, most businesses lack the expertise, resources or budgets to make the transition to online marketing successfully. In this economic crisis, businesses cannot afford to ignore all the new free channels and communication mediums for marketing and advertising. In order to survive, companies must adopt new ways to advertise themselves; embracing social media and text messaging will help tenants add traffic in store and on the web, drive increased sales, and thrive. It's no surprise that everywhere you turn there's a "Follow us on Twitter" or "Become a fan on Facebook" social media page making it easy to inform loyal customers quickly and effectively. With the click of a button, you can inform your loyal customers of special promotions, discounts, sales and other news in just a few minutes.
Two well-known social media sites are Twitter and Facebook. Although they are mostly known for their web presence and sharing information between fans and followers, there is only one social media marketing tool designed to get the word out on the internet - nuAlerts, (www.nualerts.com), a rapidly growing social media marketing tool, helps communities transition to online + social media + text messaging marketing quickly and cost effectively.
nuAlerts has created a customized program called Mall Alerts. Mall Alerts delivers the first and only integrated marketing service for malls to connect their tenants and visitors via social media marketing, text messaging marketing, and widget marketing. It is free to sign up and offers Malls a 10% revenue share from any tenant that upgrades to the PRO version. "Mall Alerts" helps malls empower their tenants to promote discounts via text messaging, widgets, Facebook, Twitter, email, community calendar, and most social networks. There is no cost for launching nuAlerts powered Mall Alerts as a member benefit to tenants. Malls earn 10% of all revenues generated via sales to mall tenants.
How "Mall Alerts" Works:
Step 1: Malls and every mall tenant is automatically registered with a free account through which they can post real-time discounts, promotions, events, offers, news, contests and more! A Mall Alerts page is created which lists all tenants with their updated alerts.
Step 2: Malls are given a Dashboard/widget which shows real-time alerts by topic on 40 different social networks such as Facebook etc. An online news ticker web page is setup, free, which lists discounts, events, promotions and news posted directly by your merchants.
Step 3:Tenants can post in 1 step their exclusive real-time promotions, discounts, events and more and with 1 click have them posted to social networks, sent out via text messaging and more!
Step 4:Guests can sign up to receive alerts by store, topic, location etc and also by channel such as text messaging, Facebook, Twitter, widget, email etc.
Step 5:Tenant accounts are automatically optimized for Google and other search engines. Each member account has built in email marketing for free with the option to upgrade with 1 click to social media marketing and text messaging.
Malls can use nuAlerts to run contests, voting and other fun engaging social media marketing tactics to drive increased sales, traffic and excitement.
The Community Calendar presents a unique opportunity for online visibility and search engine optimization for events.
Simply put nuAlerts helps Malls and their tenants get the word out online quickly and cost effectively.