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The Next Step Branding Series continues - "How to Build a Personal Brand". The first step is to be “you” in any environment – “down to earth” and not always “on”. At anytime during the day or night you may be in front of a potential client ... more..
Part 3 - How to Build a Personal Brand
The first step is to be "you" in any environment- "down to earth" and not always "on". At anytime during the day or night you may be in front of a potential client - at a networking event, social event, birthday party, out with friends, or hiking in the park.... Many times in business environments people feel like they need to be "on", so be authentic when you talk about family, friends and fun activities. Of course, this information should be you a
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Kudos to the folks who put on a very successful iGATE/Ihub event. It was a great turn out at the NEST incubator with key industry pundits, labs execs, state officials, technology experts and more!
This open house showing off the new incubator space near the labs was a huge hit. The incubator has 4 new startups coming into leverage the dry/web lab space for new clean tech innovations.
Rob White was a great emcee for the event with amazing support from the 5 Tri-Valley chambers, SNL, LLNL, City of Livermore, other Tri-Valley cities, and so many more. This event and future successes of NEST and iGATE/iHub will continue to garner nation and international attention to our burgeoning hi...
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Bridgelux - one of the Tri-Valley area's shinning stars- has been nominated as a finalist for the San Francisco Business Times' Cleantech and Sustainability Awards. Congrats to a local favorite! You can attend the announcement of the winners June 17
The winners of the San Francisco Business Times' Cleantech & Sustainability Awards will be announced in San Francisco on June 16th in San Francisco at the Intercontinental Hotel.
So, if you're serious about Cleantech, I recommend you attend this event! It's rare to find such a talented group as this.
The leaders and entrepreneurs in green business, cleantech, energy conservation, alternative energy, and brightest innovators and champions of green and sustainable business practices will be
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Don't miss out on Part 2 of our Personal Branding Series. This is such a cost effective activity that you can start using today. Check our our succinct 8 part series that gives you easy actionable tips today. Can you afford not to check it out?
Part 2 - Your Personal Brand is with You Always
Continuing from my topic last week, I don't want to imply that traditional marketing activities aren't critical to the promotion of your business, but your character leveraged along with these affects a person's decision to work with you. There will always be people who will buy based solely on price, service or product qualities.
Your personal brand is something you will always have - no matter what job, company, role or product, and will always
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Looking for ways to effectively manage your marketing costs this year? One great way is to leverage your "PERSONAL BRAND". Next Step is providing an exciting new series of Personal Branding tips. We'd love to hear your feedback and success stories...
Part 1 - Personal Branding - Your Best Marketing Tool
You may not realize it, but you are your own best marketing asset! This amazing yet usually underutilized capability not only benefits your business but other non-business activities you support. Most of us have "formal" marketing,sales, and business development roles to promote our products or services, however, a large percentage of purchase decisions are based on the official and non-official "sales" persons, especially if product
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Next Step is concluding its series of Marci's mysterious 3 "P's" of marketing. To read the whole series please check out our Next Step Strategies blog on the web site. Now we're moving on to our new series which focuses on your "Personal Brand."
Dear colleagues
We're happy to introduce our new blog series focused on Personal Branding. You may have noticed I touched upon this topic in my first blog series - "Marci's 3'Ps of Marketing."
Many of you would agree (hopefully) that most of us work in industries where personal branding is many times more important than the brand of the company you work for (agree or disagree? - let me know).
Our Leveraging Your Personal Brand series is an essential eight part series that explores the tremend
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The Silicon Valley Business Journal is recognizing Silicon Valley companies that rise to the top in the categories of "Best Research and Innovation", "Best Emerging Cleantech" and more. Make your nominations today! I like local favorite Bridgelux....
Don't' Miss this Opportunity to Vote for Your Favorite Cleantech Company!
I'm voting for Livermore's own - Bridgelux - leader in leading developer and manufacturer of Innovative LED lighting technologies
Read more...
Silicon Valley Journal is recognizing Silicon Valley companies that rise to the top in the categories listed:
- Best research and innovation (This award recognizes companies that have used technology to advance renewable energy that has made a difference at the industry le
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Sblend Sblendorio of Hoge Fenton Jones & Appel has been appointed to the Board of Directors of i-GATE, designated by the Governor’s Office of Economic Development as one of six “innovation hubs” (iHubs) in CA. Congrats Sblend!
Sblend is already a major contributor to the Tri-Valley area through many local inititiatives. We know you'll do a great job!
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Submit your company for the San Francisco Business Times' Tech and Innovations Awards. Don't miss this opportunity to nominate companies, leaders and products that you most admire for recognition in the Biz Times. Select the link to submit your bus..
Dear Colleagues
Don't miss the opportunity to submit your favorite technology company. This is a great way to get "FREE" publicity and recognition for your company.
Nominations due March 1, 2011. The San Francisco Business Times invites you to nominate companies, leaders and products that you most admire for recognition in the San Francisco Business Times' Tech and Innovations Awards. Fo...
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Have you ever thought that you might be or already are an INDUSTRY PUNDIT? Sounds kind of fancy and complicated, but being viewed as an expert in your field is some of the best and CHEAPEST MARKETING you can do for your company. Read this week's blog
Sell Yourself as an Industry Pundit
Last week, I talked about participating in conferences. Being a reference in articles and other editorial opportunities is equally important.
If you don't have the bandwidth to find these opportunitites, a public relations professional can find relevant articles in the publications your customers and partners read.
Usually, you can find editorial opportunities on a publication's web site with upcoming articles in which you might be able to contribute
